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This web page had the following in the web site, "What Does 100 Vegan Mean." We saw that the web page stated " 100 Vegan and Paraben Free, All Natural Skin Care." It also said " Guided by nature driven by science. DeVita is the most advanced, certified organic aloe vera based, 100 vegan, paraben free, all natural skin care line available. DeVita features the most cutting-edge, results driven ingredients available, such as DMAE, Pentapeptides, Hyaluronic acid, and more, which provide the best in phyto-intensive skin nutrition." The header had natural skin care as the highest ranking optimized keyword. It is followed by natural skincare, DeVita, and devita skin care which isn't as ranked as highly as natural skin care. The next words devitastyle.com uses is devita reviews. devita review was included and will not be seen by web crawlers.